The 8 Best (Free!) Facebook Ads Courses of 2021 for Every Learning Level
Doing is the best way to learn. The problem is that "doing" entails spending money and competing against thousands of other businesses if you want to understand Facebook advertisements. Trial and error can soon evolve into trial and [deplete your budget and morale] error if you're not careful.
Fortunately, there is a plethora of Facebook ad training and courses available to help you get started. So, in this post, I'll show you the eight top Facebook advertising courses available right now—and they're all free! I'll provide the course type, length, level, and who it's best suited for for each course. click here for more information.
The top Facebook advertising courses for people of all skill levels :
Facebook advertising influencers and specialists teach these courses. You can use them to solve problems, learn new tactics, or optimize for a certain objective.
1. The Facebook Ads course at WordStream's PPC University
Written content with screenshots is the type of stuff you're looking for. Good for: Advertisers at all levels who want to stay competitive and maximize their budget. For over 12 years, WordStream's free Facebook ads course has been a thought leader in online advertising, and it's the developer of the Free Facebook Ads Performance Grader, an account audit and optimization tool that's been used 10,000 times. Per month.
We present a series of 10-minute pieces in our Facebook Ads course where top PPC influencers and professionals provide tips, lessons, and methods that have worked for them. You'll learn about the platform's peculiarities as well as benchmark data so you can analyze and improve your performance.
The lessons offer strategic guidance on the following topics:
Copywriting for Facebook ads
When is the best time to launch Facebook ads.
Reducing your expenses.
Local businesses' strategies.
Facebook ad optimizations you should know.
What should you do if your ads aren't appearing.
Targeting and retargeting are two terms that are used interchangeably.
Benchmarks for Facebook advertising.
Benchmarks for Facebook Advertising
2. E-commerce Facebook Ads Training by Kai Bax :
A YouTube video featuring individuals speaking and sharing their screens. Good for: people at all levels that want to increase their eCommerce ROI by using Facebook. Kai Bax, an eCommerce marketing influencer and CEO of Bax Consulting, focuses on expanding e-commerce and info product businesses, offers a free eCommerce Facebook ads course.
Kai explains how his agency uses Facebook advertising to scale growth and income for its clients in this one-hour YouTube tutorial. He walks you through every stage of the process, from basic setup through reporting, with commentary and ideas to help you stay profitable. Just be aware that he is a force to be reckoned with! (In the greatest possible way; he's definitely enthusiastic.) You'll discover:
Set up an account and a campaign.
How to assess the effectiveness of your advertisements.
Reporting columns to utilize.
How to create data-driven decisions.
Checklist to keep your return on investment (ROI) on track so you may grow your business.
Screenshot of kai Bax's facebook adverts for an eCommerce course.
The top beginner Facebook ad training courses :
These Facebook training classes are designed for people who are new to Facebook advertising and want to learn the basics. They're useful for folks who want to learn how to use Ads Manager and create their first campaign.
Simplilearn's Social Media Certification Program is number three. Animated eLearning video with talking heads and screen sharing. Beginners who want to run their first Facebook ad campaign would benefit from this.
1.5 hours in length :
Paul Lewis, a Social Media and Digital Selling expert and instructor for colleges and corporate training groups, produced Simplilearn's free Facebook advertisements course. Because it's on an eLearning platform, you can easily see and navigate between lessons. It is comprehensive in terms of social media marketing (totalling 49 hours). However, courses 7-10 are dedicated to Facebook advertising. Click "Start Learning" and establish your free account when you get to the page below (no credit card required). After that, you'll have unlimited access for 90 days. You will learn the following in these lessons:
How to Advertise on Facebook :
Facts, figures, and terminology to be aware of
Ads Manager Demonstration
How to get started with your first campaign
Reviewing, tracking, and reporting on a campaign
Paul Lewis's screenshot from the Facebook Ads Training Course
4. Facebook training modules from Facebook Blueprint :
Written content with images is the type of stuff you're looking for. Beginners who wish to learn about Facebook Ads Manager and Commerce Manager can benefit from this course. Facebook, the world's largest social media outlet and now...Meta, brings you Blueprint's free Facebook advertisements training. The benefit of this content is that it is always current. Furthermore, Facebook may mix and match the modular courses to construct training tracks tailored to specific learning objectives.
Look for "Select a topic to get started" and select "Start your advertising journey" when you reach to the link. You'll learn how to do the following things between the start advertising and sell your products tracks:
Set your campaign's goal and target audience.
Choose your locations and choose a budget.
Make use of the Facebook Ads Manager.
Product catalogues help you keep track of your inventory.
Create a shop and use Commerce Manager to manage it.
Free social media marketing courses: snapshot from the Blueprint Facebook Ads course.
The finest Facebook ad training courses for intermediate users.
These courses cover the next layer of themes and concepts in Facebook advertising, as well as general tips and best practices, in addition to the foundations and instructions.
Andrew Zeng's Facebook Ads Tutorial is number five. Animated YouTube video with talking heads and screen sharing. Beginners to intermediates who want to use Facebook to expand their online business. Andrew Ethan Zang is a digital marketer, eCommerce expert, and internet entrepreneur. This 30-minute YouTube tutorial covers the fundamentals of setup and ad creativity, funnel strategy, and campaigns that use the conversions and engagement objectives. For easy navigation, Andrew includes timestamps and links to resources in the description. He also goes through the fundamentals of the marketing funnel and how to build popularity and demand. You'll discover:
Facebook Business Manager vs Facebook Ads Account :
A Facebook ad's structure
Design and instruments for creativity
We are setting up ads, scheduling them, and enforcing restrictions.
Andrew Ethan's Facebook training video: Facebook advertisements course
Alison's Facebook Advertising for Beginners course is number six on the list.
Slides and screen sharing with voiceover are the types of presentation.
Beginners to intermediates who wish to learn the dos and don'ts of Facebook advertising can benefit from this course.
1.5 hours in length
Theo McArthur, a skilled online marketer and Amazon merchant, has created this free Alison Facebook advertisements course for you. It's supplied through an eLearning site, similar to Simplilearn, so you can travel between individual chapters and take a course evaluation. Unless you pay for the premium monthly plan, it does, however, include eight-second adverts before each session. The course includes general setup instructions, ideas and best practices to follow, and typical blunders to avoid. You'll discover:
Facebook Ads Types :
Setup of the page and pixels
What is the best way to run a likes campaign?
Conversions made to order
Observations from the audience
Screenshot of Alison courses' Facebook ad training course.
7. Hubspot's Dollar-a-Day Facebook Ads course :
Animation, people chatting, slides, and screen sharing in an eLearning video. Beginner to advanced users who want to run Facebook advertising on a tight budget. Duration: 36 minutes. Denis Yu, a Facebook expert and BlitzMetrics CTO, created Hubspot's free Facebook training course. Dennis devised this method to emphasize the use of frequent, mild touches to get broad exposure on a limited budget. You'll discover:
What is the purpose of the Dollar-a-Day strategy :
With a strategy worksheet, learn how to put it up and measure it.
How to create ad sequences that include targeting and retargeting
How to make a successful Facebook video ad
Facebook training for a dollar a day from Hubspot
Coursenvy's Facebook Ads Mastery Class is number eight.
Voice-over video slideshow on YouTube.
Good for: beginners to intermediates who wish to learn about the goals of Facebook campaigns. One h 20m in length. The free Facebook advertisements mastery course from Coursenvy is essentially written converted into a slideshow with someone reading the content (although it's not mindless). So there's no motion, but each slide is a helpful screenshot with tips overlayed on top.
The course delves deeper into the many sorts of Facebook advertising campaigns, explaining what they are and how to build them up for success. It also covers subjects such as dynamic ads and budgeting, all with examples and expert advice. You'll discover.
Terms to be aware of while advertising on Facebook
Set up an account and a campaign
Goal-driven objectives to pick from
Budgeting advice
Testing in two groups
Dynamic Creative Ads on Facebook
Screenshot from coursenvy's Facebook Ads Mastery course
The top 8 free Facebook advertising courses (full list)
PPC University's Facebook Ads Course at WordStream
eCommerce Facebook Advertising Course by Kai Bax
The Dollar-a-Day Strategy Course from HubSpot Academy
The Social Media Certification Program at Simplilearn is a great way to get started with social media.
Facebook Ads Modules from Facebook Blueprint.
Facebook Ads Tutorial by Andrew Zeng.
Beginner's Guide to Facebook Advertising by Alison.
Facebook Master Course by Coursenvy.
There are plenty more ways to learn about Facebook ads :
What we offer at PPC U is just a sliver of what we have for you to learn about Facebook ads. We're continually publishing fresh content to keep you up to date on this ever-changing platform. Here are some other resources for you to consider.
Find out how much Facebook advertising cost.
Benchmarks for Facebook Advertising
Learn the average CPC, CPM, CTR, and CPL for 12 different industries to assess your performance.
Daily vs Lifetime Budgets for Facebook Ads: What's the Difference?
Don't know which budget to use? We've got your back.
7 Costly Facebook Ad Mistakes to Avoid. website
